Invasive questions answered by key personnel produce a cold shower of reality. Pacific Marketing Group utilizes an objective Positioning Platform questionnaire to gain a thorough understanding of the strengths/deficiencies of existing marketing efforts, sales strategies, customer contact practices, etc. to better allow focused recommendations.

This objective process will enable:

• Understanding of your company's structure, corporate culture, mission, core competencies, business strategy, and relative positioning tactics.
• Understanding of the effectiveness of past/current marketing communications efforts by review of brochures, web site, packaging, advertising, colors, graphics, trademarks, etc.
• Definition of the desired image/message criteria to be communicated.

Interviews and/or written response for background data may request information to include:

• Corporate structure, culture and philosophy
• Internal and external perceptions regarding current company identity
• Desired image traits/characteristics
• Marketing objectives/strategies (short and long range)
• Competitive environment, communications materials/practices
• Customer communications materials/practices
• Differentiation strategies/positioning opportunities
• Present and future product/service offerings
• Key audiences/core messages
• Advertising, promotion, and public relations strategies
• Geographic expansion, growth/acquisition strategies
• Strategy for securing new business
• Barriers encountered during sales process
• Emergency problem solving procedures
• Present and future product/service offerings