Knowing how to best take advantage of web communications can allow you extendable opportunities across all points of customer contact. Building a web presence that supports your offline sales channels 24/7 to introduce products and policies, kick-off campaigns, announce news-breaking initiatives, support human resources, etc., is a unique value.
Best of all, a corporate site can be scaled to your operation over time without re-architecting the entire core structure. Pacific Marketing Group partners with our clients to plan and execute leading edge solutions online that grow when you're ready.
And it's all created in such a fashion to facilitate possibility of re-purposing the content to different media such as interactive CD-ROM and self-propelled laptop presentation.
Tailoring your site, to enhance the customer's online experience and meet your goals and objectives, is hard-wired into every project design with certain methodology:
1. Pre-flight
2. Discovery
3. Key Attributes & Content
4. Concept & Design
5. Final art & HTML Production
6. Programming
7. Quality Assurance
8. Site Launch & Promotions
9. Maintenance & Support
Kick-off to establish the Project Manager, key contacts and respective responsibilities for proper communication at both PMG and client level. Includes guidelines for submitting copy and images, calendars, "look & feel" discussion, etc.
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The purpose of this phase is to gain a thorough understanding of the strengths/deficiencies of existing marketing efforts and competitors to better allow focused recommendations. This process will enable:
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Understanding of your company's structure, corporate culture, mission, core competencies, business strategy, and relative positioning tactics.
Understanding of the effectiveness of past/current marketing communications efforts.
Definition of the desired image/messaging criteria to be communicated.
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Key Attributes & Content |
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Determination of key components and site strategy prior to full development. Includes site plan, interface outline, creative direction, content sourcing, and ongoing action items. This stage helps define site presence and functionality.To make the path to customer sell-in as clear as possible, it's necessary to factor all desired content subject by subject for full project scope.
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Concept & Design |
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Site positioning and design will either drive or mirror your branding efforts, depending on present stage of your brand equity. Templates will be created to establish the look and feel of index, primary and secondary pages.
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Final Art & HTML Production |
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Converting original design concepts to final art, developing image files, and formatting text in Web development programs occurs in this phase.The practical result is that your Web document can display differently on different computers. The challenge, therefore, is to create Web documents that are not dependent on platform, browser, or configuration, and that look good for as many users as possible.
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Programming |
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Integrity of site design is vital and user interface programming is central to ensuring the site works as intended. Now, CGI scripts and forms are produced. Embedded sources codes can be added for tracking and database building. Drop down menus and Flash animation to may be included as previously agreed upon to enhance site dynamics. Meta-tags are built into high-level pages; specific keywords and site description are registered with leading search engines.
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Quality Assurance |
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Functionality testing of the complete site and links to external sources on the test server now occurs. Incidentally, it is the user who is viewing your page and the configuration of that user's computer that determines how your page displays. When a user is viewing your Web document, the unique system variables over which you have little control include:
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platform (Windows or Mac OS or other)
color depth
screen size
contrast
resolution
window size
browser (Netscape Navigator/Communicator, Internet Explorer, AOL)
browser configuration (ignore background colors, fonts, text sizes, or images)
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There are some solutions for these issues in such technologies as DHTML, CSS, and JavaScript, but these are implemented differently in different creation tools, browsers, and platforms, so you still can't be sure a user will see your document in the design you intended.
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Site Launch & Promotions |
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Once the site is moved over from development to the client server, site viability is monitored as it goes live on the Internet. Previously agreed upon promotional activities to target market your site will coincide with the launch to generate awareness and drive traffic to the address.
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Maintenance & Support |
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Your business doesn't stand still. Similarly, your site will evolve around market demands to reflect change in company products, services and customer information. Equally, new Internet technologies, as with any new age technology, prompts periodic upgrade consideration.
PMG will work with you to redefine/redesign your online presence and enhance your site's effectiveness, as necessary. Disciplined perspective at site inception will help avoid inconsistencies for future growth.
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SERVICES
Web Site Insight
